{"id":965,"date":"2020-09-11T12:09:56","date_gmt":"2020-09-11T12:09:56","guid":{"rendered":"https:\/\/sr-affiliates.earthessences.co.uk\/?page_id=965"},"modified":"2020-09-11T12:26:06","modified_gmt":"2020-09-11T12:26:06","slug":"the-power-of-a-personal-presentation","status":"publish","type":"page","link":"https:\/\/sr-affiliates.earthessences.co.uk\/?page_id=965","title":{"rendered":"The Power of a Personal Presentation"},"content":{"rendered":"\n<div id=\"metaslider-id-159\" style=\"max-width: 700px;\" class=\"ml-slider-3-108-0 metaslider metaslider-flex metaslider-159 ml-slider has-dots-nav ms-theme-default\" role=\"region\" aria-label=\"New Slideshow\" data-height=\"300\" data-width=\"700\">\n    <div id=\"metaslider_container_159\">\n        <div id=\"metaslider_159\">\n            <ul class='slides'>\n                <li style=\"display: block; width: 100%;\" class=\"slide-160 ms-image \" aria-roledescription=\"slide\" data-date=\"2018-04-13 05:16:39\" data-filename=\"green-bottle-essential-oils-natural-cosmetic-cherry-blossom-wooden-background-70893539-700x300.jpg\" data-slide-type=\"image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/sr-affiliates.earthessences.co.uk\/wp-content\/uploads\/2018\/03\/green-bottle-essential-oils-natural-cosmetic-cherry-blossom-wooden-background-70893539.jpg?resize=660%2C283&#038;ssl=1\" height=\"283\" width=\"660\" alt=\"\" class=\"slider-159 slide-160 msDefaultImage\" title=\"green-bottle-essential-oils-natural-cosmetic-cherry-blossom-wooden-background-70893539\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-161 ms-image \" aria-roledescription=\"slide\" data-date=\"2018-04-13 05:17:34\" data-filename=\"whipped-body-butter-recipe-700x300.jpg\" data-slide-type=\"image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/sr-affiliates.earthessences.co.uk\/wp-content\/uploads\/2018\/03\/whipped-body-butter-recipe.jpg?resize=660%2C283&#038;ssl=1\" height=\"283\" width=\"660\" alt=\"\" class=\"slider-159 slide-161 msDefaultImage\" title=\"whipped-body-butter-recipe\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-162 ms-image \" aria-roledescription=\"slide\" data-date=\"2018-04-13 05:17:45\" data-filename=\"cosmetics22-500x214.jpg\" data-slide-type=\"image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/sr-affiliates.earthessences.co.uk\/wp-content\/uploads\/2018\/03\/cosmetics22.jpg?resize=660%2C283&#038;ssl=1\" height=\"283\" width=\"660\" alt=\"\" class=\"slider-159 slide-162 msDefaultImage\" title=\"cosmetics22\" \/><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-163 ms-image \" aria-roledescription=\"slide\" data-date=\"2018-04-13 05:17:57\" data-filename=\"173586199-700x300.jpg\" data-slide-type=\"image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/sr-affiliates.earthessences.co.uk\/wp-content\/uploads\/2018\/03\/173586199.jpg?resize=660%2C283&#038;ssl=1\" height=\"283\" width=\"660\" alt=\"\" class=\"slider-159 slide-163 msDefaultImage\" title=\"173586199\" \/><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A really good salesperson can master all five stages of the selling process, with the minimum of sales aids, just by creating verbal images. However, it is not easy; it needs training and that is why DSOs are keen to make available as many sales aids as they can, to help de-skill the selling process. No DSO should ever imply that achieving a sale is the automatic outcome of making a product available to a prospective customer &#8211; no matter how attractive and well priced it may be.<\/p>\n\n\n\n<p>In this context, deskilling means providing those tools and well-tested advice that have been proved to simplify greatly the selling process. This is particularly important where a DSO relies on part-time salespeople, where a high turnover of those salespeople is inevitable and where time and cost restraints mean that the opportunities for comprehensive training in personal selling skills are limited.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Self-Presentation ... What is it?\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/OHlJNWDLWSY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>As we shall in the next chapter, with some products the opportunity to gain conviction by demonstrating the product on offer, or simply giving a personal testimonial, is the key to making a sale. It is rarely done in conventional retail outlets and impossible in direct mail. However, with many low-cost products, demonstration is not necessary, so where is the edge that a DSO has over direct marketing?<\/p>\n\n\n\n<p>The answer, very often, is in the very first in the selling process &#8211; gaining attention. The neighbour, with an invitation to read it at their leisure, is more likely to find that it is studied than a mailing piece delivered by post &#8211; particularly if the direct seller says that he or she will be calling back to collect the catalogue.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Soft Skills | Presentation Skills | How to Improve your Presentation? | Tutorialspoint\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/ADJAcyTq1us?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In practice, for this method to be effective it does not even require that the direct seller should speak to the prospective customer at the time they leave a catalogue . Some DSOs find that a more effective technique is to leave the catalogue, possibly opened at a page of likely interest. Attached would be a handwritten note from the direct seller, saying that he or she will be calling back on a specific day &#8211; usually in one or two days time.<\/p>\n\n\n\n<p>Reference: Direct Selling: Richard Berry<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A really good salesperson can master all five stages of the selling process, with the minimum of sales aids, just by creating verbal images. However, it is not easy; it needs training and that is why DSOs are keen to make available as many sales aids as they can, to help de-skill the selling process. &hellip; <a href=\"https:\/\/sr-affiliates.earthessences.co.uk\/?page_id=965\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Power of a Personal Presentation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-965","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P9Jash-fz","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/sr-affiliates.earthessences.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sr-affiliates.earthessences.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sr-affiliates.earthessences.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sr-affiliates.earthessences.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sr-affiliates.earthessences.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=965"}],"version-history":[{"count":4,"href":"https:\/\/sr-affiliates.earthessences.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/965\/revisions"}],"predecessor-version":[{"id":972,"href":"https:\/\/sr-affiliates.earthessences.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/965\/revisions\/972"}],"wp:attachment":[{"href":"https:\/\/sr-affiliates.earthessences.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}